THE TWELVE
THE TWELVE is a brand that began in 2017 by introducing the oral care standard of “replacing your toothbrush every month.”
Where Something Special Begins, THE TWELVE
Special Starts Here
From oral care to everyday routines, The Twelve
THE TWELVE was founded in 2017 with the introduction of a new oral care standard: replacing your toothbrush every month. With children’s oral health at its core, THE TWELVE provides products and solutions optimized for each stage of growth across everyday care routines. From toothbrushes and dental floss to other daily oral care essentials, THE TWELVE systematically designs every product with careful consideration of ingredients, functionality, and user experience. Going beyond basic cleaning, the brand focuses on helping people build sustainable oral care habits. By redefining conventional usage patterns and standards of care, THE TWELVE proposes practical routines that can be easily incorporated into everyday life by everyone, from children to adults. Today, THE TWELVE is evolving beyond a product brand into a comprehensive life-care brand dedicated to shaping healthier daily habits for the whole family.
THE TWELVE products are available on our Naver Smart Store. You can also read honest reviews from customers who have tried our products and stay up to date with the latest brand news.
Frequently Asked Questions
We’ve gathered frequently asked questions from those discovering THE TWELVE for the first time, along with helpful parenting tips and useful information for everyday childcare.
What kind of brand is THE TWELVE?
THE TWELVE is a specialized oral care brand for babies and children, developed by The Woodland Inc. Launched in 2017, the brand was the first in Korea to introduce the concept of replacing a toothbrush every month as a new standard for oral care. From stage-specific toothbrushes for babies, toddlers, and kids to fluoride-free toothpaste and children’s dental floss, THE TWELVE thoughtfully designs the ingredients, functionality, and user experience of everyday oral care products.
How often should I replace my child’s toothbrush?
THE TWELVE recommends replacing your child’s toothbrush once a month. As toothbrush bristles are used, they gradually spread and wear down, which may irritate the gums and create an environment where bacteria can build up. Even if the bristles do not appear visibly worn, replacing the toothbrush regularly helps support better hygiene. This “once-a-month replacement” standard is a core philosophy of THE TWELVE and one of the ideas the brand was founded on.
How are the Baby, Toddler, and Kids toothbrushes different?
The Baby, Toddler, and Kids toothbrushes are designed as a three-stage line to suit each stage of a child’s growth. Baby is recommended for ages 0–12 months, Toddler for 12–36 months, and Kids for children aged 36 months and older. Each stage features a toothbrush head size and handle design tailored to the child’s mouth size and the development of their gums and teeth. Simply choose the stage that best matches your child’s age.
When should I start brushing my baby’s teeth?
It is generally recommended to begin oral care around 6 months of age, when a baby’s first teeth typically start to emerge. This corresponds to THE TWELVE Baby stage (0–12 months). Since babies at this age are not yet able to rinse and spit on their own, it is best to gently build a brushing habit using a soft silicone toothbrush or another low-irritation option. As the exact timing may vary from child to child, we also recommend consulting a pediatric dentist.
When should I switch from fluoride-free toothpaste to fluoride toothpaste?
Fluoride-free toothpaste is generally recommended during the stage when a child is more likely to swallow toothpaste, while fluoride toothpaste can be introduced once they are able to rinse and spit on their own. THE TWELVE offers a range of options, from gentle fluoride-free toothpaste to low- and high-fluoride formulas, so parents can choose according to their child’s stage of development. As the appropriate timing may vary from child to child, we recommend consulting a dental professional before making the switch.
Where can I buy THE TWELVE products?
THE TWELVE products are available on our Naver Smart Store at brand.naver.com/thewoodland. You can also find honest reviews from customers who have used our products on the Reviews page of this website, and explore new product launches and the latest brand news on the News page.
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