We Design Family Standards
For over 10 years, THE WOODLAND Inc. has been designing and creating products made for the everyday lives of families.
Designing the Standards for Family
We don’t just make products—we create standards and solutions.
We identify problems that can arise in everyday life, establish clear standards first, and then propose meaningful solutions.
A single criterion such as “design” or “price” is never enough. To deliver solutions that are safe, high-performing, and truly reasonable, we design every step ourselves—from planning and development to quality control and operations.
The Woodland is not just a product company, but a company that builds standards for everyday life and better choices.
Why should parents constantly compare and agonize over every decision just to make a better choice?
THE WOODLAND is building a brand that takes that burden off parents' shoulders.
We question everything we've taken for granted — invisible ingredients, familiar usage habits, the cycles of consumption we've stopped noticing.
We believe a brand must carry more than products — it must carry a way of life. That's why we strive every day not to be a company that sells the most, but a partner that stays for a lifetime.
We set standards and help families make better choices for their health and well-being.
To grow into a family lifestyle brand group that expands beyond Korea to the world.
Safety is the starting point of every decision.
Every standard begins with children and families.
We pursue innovation that creates meaningful change in everyday life.
We communicate transparently with customers and partners.
The Woodland Inc. has been planning and developing products for families’ everyday lives for over 10 years. With a focus on oral care for babies and children, we operate our own brands across a wide range of categories, including play, living, and everyday lifestyle products.
THE TWELVE is The Woodland’s core brand specializing in oral care for babies and children. Launched in 2017, the brand began by introducing the oral care standard of “replacing your toothbrush every month.” From toothbrushes designed for each stage of a child’s growth — Baby (0–12 months), Toddler (12–36 months), and Kids (36 months and up) — to fluoride-free toothpaste, day and night toothpaste, and dental floss for children, THE TWELVE systematically designs the ingredients, functionality, and usability of everyday oral care products with sustainable oral care habits as its standard. About the Brand · Brand Store
RAHO creates educational and play products that encourage children to explore, interact, and learn through hands-on experiences, including play mats, sensory play items, and bath toys. COUMOU offers fashion accessories and lifestyle goods designed for children and families, while the Living & Lifestyle line features everyday childcare essentials such as nursing lights, baby tableware, and bath products. These brands can be explored by category on the THE WOODLAND Kids Platform.