We Design Family Standards
Designing the Standards for Family
We don’t just make products—we create standards and solutions.
We identify problems that can arise in everyday life, establish clear standards first, and then propose meaningful solutions.
A single criterion such as “design” or “price” is never enough. To deliver solutions that are safe, high-performing, and truly reasonable, we design every step ourselves—from planning and development to quality control and operations.
The Woodland is not just a product company, but a company that builds standards for everyday life and better choices.
Why should parents constantly compare and agonize over every decision just to make a better choice?
THE WOODLAND is building a brand that takes that burden off parents' shoulders.
We question everything we've taken for granted — invisible ingredients, familiar usage habits, the cycles of consumption we've stopped noticing.
We believe a brand must carry more than products — it must carry a way of life. That's why we strive every day not to be a company that sells the most, but a partner that stays for a lifetime.
We set standards and help families make better choices for their health and well-being.
To grow into a family lifestyle brand group that expands beyond Korea to the world.
Safety is the starting point of every decision.
Every standard begins with children and families.
We pursue innovation that creates meaningful change in everyday life.
We communicate transparently with customers and partners.
The Woodland Inc. has been planning and developing products for families’ everyday lives for over 10 years. With a focus on oral care for babies and children, we operate our own brands across a wide range of categories, including play, living, and everyday lifestyle products.
THE TWELVE is The Woodland’s core brand specializing in oral care for babies and children. Launched in 2017, the brand began by introducing the oral care standard of “replacing your toothbrush every month.” From toothbrushes designed for each stage of a child’s growth — Baby (0–12 months), Toddler (12–36 months), and Kids (36 months and up) — to fluoride-free toothpaste, day and night toothpaste, and dental floss for children, THE TWELVE systematically designs the ingredients, functionality, and usability of everyday oral care products with sustainable oral care habits as its standard. About the Brand · Brand Store
라호(RAHO)는 놀이매트·촉감놀이·목욕놀이 등 아이가 직접 만지고 움직이며 배우는 교육·놀이 제품을, 코우모우(COUMOU)는 아이와 가족의 일상에 쓰이는 패션용품과 생활 잡화를, 리빙·생활용품 라인은 수유등·이유식기·목욕용품 등 육아 환경을 이루는 제품을 함께 만듭니다. 이 브랜드들은 THE WOODLAND Kids Platform에서 카테고리별로 만나보실 수 있습니다.