THE TWELVE
Where Something Special Begins, THE TWELVE
Special Starts Here
From oral care to everyday routines, The Twelve
The Twelve was founded in 2017, introducing the oral care standard of “replace your toothbrush every month.” Focusing on children’s oral health, the brand provides products and solutions optimized for each stage of growth, covering daily care from oral hygiene to overall routines. The Twelve systematically designs the ingredients, functions, and feel of everyday oral care products such as toothbrushes and floss. Going beyond basic cleaning, it redefines traditional usage and consumption standards to promote sustainable oral care habits. The brand sets practical care standards that anyone—from children to adults—can follow in daily life. Today, The Twelve has expanded beyond simply supplying products to become a life-care brand that helps families build healthy daily habits.