The infant and kids specialty brand The Woodland, following last year, once again delivered Christmas gifts this December to children receiving rehabilitation treatment at Purme Foundation Nexon Children’s Rehabilitation Hospital.
A variety of gifts were prepared, including items from The Woodland’s infant oral care brand “The Twelve” and kids lifestyle brand “KouMou,” along with festive Christmas gift bags full of holiday spirit.
The gift packages delivered by The Woodland to children receiving inpatient and outpatient treatment included a 12-pack of The Twelve kids’ toothbrushes, KouMou mochi-soft neck warmers, and Christmas handle gift bags—prepared for a total of 190 children. The package was thoughtfully curated to support oral health, provide warmth during winter, and bring a festive year-end spirit.
Since 2018, The Woodland has built a relationship with Purme Foundation Nexon Children’s Rehabilitation Hospital, continuing its gift-giving initiatives on Children’s Day and Christmas for eight consecutive years. Through this long-term partnership—rather than one-time events—the brand is recognized for putting its philosophy, “Every child is special,” into practice.
The Twelve is an infant and kids oral care brand designed with children’s dental development stages and oral structure in mind, offering products such as kids’ toothbrushes, toothpaste, and dental floss. KouMou presents winter essentials such as neck warmers and scarves to help keep children warm during colder seasons.
Meanwhile, The Woodland’s infant oral care brand “The Twelve” is running a campaign throughout December, offering “₩120,000 Family Oral Health Support” to promote oral health for the whole family.
This campaign is designed to support easy and continuous oral care for the whole family. New members receive an oral health support credit, helping them access a range of The Twelve products—such as kids’ toothbrushes, toothpaste, and dental floss—at more reasonable prices.
Lee Won-il, Director of Purme Foundation Nexon Children’s Rehabilitation Hospital, who attended the event, said, “Thanks to the gifts sent by The Woodland every year, children and their families can feel the excitement of Christmas even in the hospital,” adding, “It brings great comfort and encouragement amid the fatigue of ongoing rehabilitation treatment.”
A representative from The Woodland stated, “This Christmas, we aimed to deliver both ‘health’ and ‘warmth’ to children through products from The Twelve and KouMou,” adding, “We will continue our efforts to create moments that bring smiles to children.”
Choi Hee-jeong, CEO of The Woodland, said, “The relationship we have built with the children at Purme Foundation Nexon Children’s Rehabilitation Hospital holds a very special meaning for the company, the brand, and for me personally.” She added, “I hope the children undergoing treatment can forget their pain, even for a moment, and carry warm memories of the year-end. Above all, I hope their parents—who are going through the most difficult time—can also find a moment to smile.”
She added, “As a brand specializing in infant oral health—and as a responsible company—we will continue to practice sharing and giving.”
[Reporter Kim Su-jin]
Source: Empathy News (https://www.gokorea.kr
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